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  1. Directory
  2. Faculty
  3. Asim Ansari

Asim Ansari

William T. Dillard Professor of Marketing
Marketing Division
Asim Ansari
Areas of Expertise
Marketing, Media
Contact
Office: 942 Kravis
Phone: (212) 8543476
E-mail: [email protected]
Links
Curriculum Vitae

Professor Ansari's research addresses customer relationship management, e-commerce personalization and targeting, social network modeling, and Bayesian models of consumer actions. He is currently working on the use of machine learning methods for Big-Data settings in marketing. Prior to joining Columbia, Professor Ansari was at the University of British Columbia, Canada. He has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, and Psychometrika. Professor Ansari is the recipient of the Paul Green Award from the American Marketing Association (1994) for his work on ecustomization. His research has also been nominated for the O'Dell Award (2005, 2007 and 2012), Paul Green Award (2003 and 2008), the Long-Term Impact Award from the INFORMS Society for Marketing Science (2009), Frank M. Bass Outstanding Dissertation Award, (2014, 2015) and the John D. Little Award (2014). Ansari serves on the editorial board of Marketing Science and the Journal of Marketing Research. Professor Ansari has taught the core marketing course for several years. He currently teaches an elective course on Pricing Strategies for MBA and EMBA students and PhD courses on empirical modeling and Bayesian methods. He is the recipient of the Dean's Award for Teaching Excellence in the Core (2009).

 

Education
BE, Osmania, India, 1986; PGDM, Indian Institute of Management, Bangalore, 1988; PhD, New York University, 1994
Joined CBS
1996

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Dew, Ryan, Asim Ansari , and Olivier Toubia
. “Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.” vol.
41
, no.
2
(December 28, 2021):
401
-
425
. doi:
https://doi.org/10.1287/mksc.2021.1326
Explore Further about Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design
Download PDF on Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design
Journal Article
Dew, Ryan, Yang Li, and Asim Ansari
. “Modeling Dynamic Heterogeneity Using Gaussian Processes.”
Journal of Marketing Research
vol.
57
, (January 01, 2020):
55
-
77
.
Explore Further about Modeling Dynamic Heterogeneity Using Gaussian Processes
Journal Article
Ansari, Asim, Yang Li, and Jonathan Zhang
. “Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach.”
Marketing Science
vol.
37
, (December 01, 2018):
987
-
1008
.
Explore Further about Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Download PDF on Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Journal Article
Ansari, Asim, Lucas Bremer, Florian Stahl, and Mark Heitmann
. “Building a Social Network for Success.”
Journal of Marketing Research
vol.
55
, (January 01, 2018):
321
-
338
.
Explore Further about Building a Social Network for Success
Journal Article
Dew, Ryan and Asim Ansari
. “Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations.”
Marketing Science
vol.
37
, (January 01, 2018):
216
-
235
.
Explore Further about Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
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Journal Article
Zhang, Jonathan, Oded Netzer , and Asim Ansari
. “Dynamic Targeted Pricing in B2B Relationships.”
Marketing Science
vol.
33
, (May 01, 2014):
317
-
337
.
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Journal Article
Li, Yang and Asim Ansari
. “A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models.”
Management Science
vol.
60
, (January 01, 2014):
1161
-
1179
.
Explore Further about A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models
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Journal Article
Ansari, Asim, Ricardo Montoya, and Oded Netzer
. “Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach.”
Quantitative Marketing and Economics
vol.
10
, (December 01, 2012):
475
-
503
.
Explore Further about Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach
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Journal Article
Ansari, Asim, Oded Koenigsberg, and Florian Stahl
. “Modeling Multiple Relationships in Social Networks.”
Journal of Marketing Research
vol.
48
, (August 01, 2011):
713
-
728
.
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Journal Article
Ansari, Asim, Carl F. Mela, and Scott A. Neslin
. “Customer Channel Migration.”
Journal of Marketing Research
vol.
45
, (April 01, 2008):
60
-
76
.
Explore Further about Customer Channel Migration
Journal Article
Duvvuri, Sri Devi, Asim Ansari , and Sunil Gupta
. “Consumers' Price Sensitivities Across Complementary Categories.”
Management Science
vol.
53
, (December 01, 2007):
1933
-
1945
.
Explore Further about Consumers' Price Sensitivities Across Complementary Categories
Download PDF on Consumers' Price Sensitivities Across Complementary Categories
Journal Article
Iyengar, Raghuram, Asim Ansari , and Sunil Gupta
. “A Model of Consumer Learning for Service Quality and Usage.”
Journal of Marketing Research
vol.
44
, (November 01, 2007):
529
-
544
.
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Journal Article
Lachaab, Mohamed, Asim Ansari , Kamel Jedidi , and Abdelwahed Trabelsi
. “Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach.”
Quantitative Marketing and Economics
vol.
4
, (March 01, 2006):
57
-
81
.
Explore Further about Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach
Download PDF on Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach
Journal Article
Ansari, Asim and Raghuram Iyengar
. “Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis.”
Psychometrika
vol.
71
, (January 01, 2006):
631
-
657
.
Explore Further about Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis
Journal Article
Iyengar, Raghuram, Asim Ansari , and Sunil Gupta
. “Leveraging Information Across Categories.”
Quantitative Marketing and Economics
vol.
1
, (December 01, 2003):
425
-
65
.
Explore Further about Leveraging Information Across Categories
Download PDF on Leveraging Information Across Categories
Journal Article
Ansari, Asim and Carl Mela
. “E-Customization.”
Journal of Marketing Research
vol.
40
, (May 01, 2003):
131
-
46
.
Explore Further about E-Customization
Download PDF on E-Customization
Journal Article
Bucklin, Randolph, James Lattin, Asim Ansari , Eloise Coupey, John Little, Carl Mela, Alan Montgomery, Joel Steckel, and David Bell
. “Choice and the Internet: From Clickstream to Research Stream.”
Marketing Letters
vol.
13
, (August 01, 2002):
245
-
58
.
Explore Further about Choice and the Internet: From Clickstream to Research Stream
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Journal Article
Ansari, Asim, Kamel Jedidi , and Laurette Dube
. “Heterogeneous Factor Analysis Models: A Bayesian Approach.”
Psychometrika
vol.
67
, (March 01, 2002):
49
-
78
.
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Download PDF on Heterogeneous Factor Analysis Models: A Bayesian Approach
Journal Article
Andrews, Rick, Asim Ansari , and Imran Currim
. “Hierachical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparision of Fit, Prediction, and Part-Worth Recovery.”
Journal of Marketing Research
vol.
39
, (February 01, 2002):
87
-
98
.
Explore Further about Hierachical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparision of Fit, Prediction, and Part-Worth Recovery
Download PDF on Hierachical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparision of Fit, Prediction, and Part-Worth Recovery
Journal Article
Ansari, Asim, Skander Essegaier, and Rajeev Kohli
. “Internet Recommendation Systems.”
Journal of Marketing Research
vol.
37
, (August 01, 2000):
363
-
75
.
Explore Further about Internet Recommendation Systems
Download PDF on Internet Recommendation Systems
Journal Article
Ansari, Asim and Kamel Jedidi
. “Bayesian Factor Analysis for Multilevel Binary Observations.”
Psychometrika
vol.
65
, (January 01, 2000):
475
-
96
.
Explore Further about Bayesian Factor Analysis for Multilevel Binary Observations
Download PDF on Bayesian Factor Analysis for Multilevel Binary Observations
Journal Article
Ansari, Asim, Kamel Jedidi , and Sharan Jagpal
. “A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models.”
Marketing Science
vol.
19
, (January 01, 2000):
328
-
47
.
Explore Further about A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models
Download PDF on A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models
Journal Article
Manchanda, Puneet, Asim Ansari , and Sunil Gupta
. “The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision.”
Marketing Science
vol.
18
, (January 01, 1999):
95
-
115
.
Explore Further about The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision
Download PDF on The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision
Journal Article
Ansari, Asim, Nicholas Economides, and Joel Steckel
. “The Max-Min-Min Principle of Product Differentiation.”
Journal of Regional Science
vol.
38
, (May 01, 1998):
207
-
31
.
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Journal Article
DeSarbo, Wayne, Asim Ansari , Pradeep Chintagunta, Kamel Jedidi , Richard Johnson, Wagner Kamakura, Peter Link, Kannan Srinivasan, and Michel Wedel
. “Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.”
Marketing Letters
vol.
8
, (July 01, 1997):
335
-
48
.
Explore Further about Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
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Journal Article
DeSarbo, Wayne, Asim Ansari , Pradeep Chintagunta, Kamel Jedidi , Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, and Michel Wedel
. “Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants.”
Marketing Letters
vol.
8
, (July 01, 1997):
335
-
48
.
Explore Further about Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants
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Journal Article
Ansari, Asim, S. Siddarth, and Charles Weinberg
. “Pricing a Bundle of Products and Services: The Case of Nonprofits.”
Journal of Marketing Research
vol.
33
, (February 01, 1996):
86
-
93
.
Explore Further about Pricing a Bundle of Products and Services: The Case of Nonprofits
Download PDF on Pricing a Bundle of Products and Services: The Case of Nonprofits
Journal Article
Ansari, Asim, K. Bawa, and Avijit Ghosh
. “A Nested Logit Model for Brand Choice Incorporating Variety Seeking and Marketing Mix Variables.”
Marketing Letters
vol.
6
, (January 01, 1995):
199
-
210
.
Explore Further about A Nested Logit Model for Brand Choice Incorporating Variety Seeking and Marketing Mix Variables
Journal Article
Jacoby, Jacob, James Jaccard, Imran Currim, Alfred Kuss, Asim Ansari , and Tracy Troutman
. “Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction.”
Journal of Consumer Research
vol.
21
, (September 01, 1994):
291
-
303
.
Explore Further about Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
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Journal Article
Ansari, Asim, Nicholas Economides, and Avijit Ghosh
. “Competitive Positioning in Markets with Nonuniform Preferences.”
Marketing Science
vol.
13
, (January 01, 1994):
248
-
73
.
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Working Paper
Liu, Jia, Asim Ansari , and Leonard Lee
. The Joint Impact of Revenue-Based Loyalty Program and Promotions on Consumer Purchase Behaviors. January 01, 2019.
Explore Further about The Joint Impact of Revenue-Based Loyalty Program and Promotions on Consumer Purchase Behaviors
Working Paper
Boughanmi, Khaled, Asim Ansari , and Rajeev Kohli
. Dynamics of Musical Success: A Bayesian Nonparametric Approach. October 01, 2018.
Explore Further about Dynamics of Musical Success: A Bayesian Nonparametric Approach
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Working Paper
Zemborain, Martin, Gita Johar , and Asim Ansari
. Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights. December 01, 2010.
Explore Further about Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights
Working Paper
Ansari, Asim and Marc Vanhuele
. Bayesian Multinomial Processing Tree Models. November 18, 2010.
Explore Further about Bayesian Multinomial Processing Tree Models
Working Paper
Ansari, Asim and Gita Johar
. Choice-Motivated Source Attribution: Encoding and Retrieval Biases. January 01, 2008.
Explore Further about Choice-Motivated Source Attribution: Encoding and Retrieval Biases
Working Paper
Ansari, Asim, Raghuram Iyengar, and Peter Fader
. Generalized Customer Base Models for Non-Contractual Settings. January 01, 2007.
Explore Further about Generalized Customer Base Models for Non-Contractual Settings
Working Paper
Manchanda, Puneet, Asim Ansari , and Sunil Gupta
. Multicategory Brand Effects. January 01, 2000.
Explore Further about Multicategory Brand Effects
Working Paper
Dube, L., Kamel Jedidi , and Asim Ansari
. Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach. January 01, 1999.
Explore Further about Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach
Newspaper/Magazine Article
Dew, Ryan, Yang Li, and Asim Ansari
. “Dynamic Preference Heterogeneity.”
Journal of Marketing Research
. Forthcoming.
Explore Further about Dynamic Preference Heterogeneity
  • Courses
  • Case Studies
Course
B8649: Pricing Strategies
View Course on Pricing Strategies
Course
B9615: (PhD) Empirical Models I
View Course on (PhD) Empirical Models I
Course
B7649: Pricing Strategies
View Course on Pricing Strategies
Course
B6601: Marketing
View Course on Marketing
  • Awards & Honors
  • In the Media
  • Articles
Article

The Modeling of Multiple Relationships in Social Networks

Read More about The Modeling of Multiple Relationships in Social Networks
  • CaseWorks
Case ID
220502

Chirpin' Tavern's Coupon Promotion

What model should the owner of a New York restaurant use to assess the value of its coupon promotion program?

View Case on Chirpin' Tavern's Coupon Promotion
Case ID
120502

Cheyef Halak: Driving Social Change in Lebanon

How can a television station and advertising agency in Lebanon team up to impact social change in their country?

View Case on Cheyef Halak: Driving Social Change in Lebanon

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