Authors Martin Zemborain, Gita Johar , and Asim Ansari Format Working Paper Publication Date December 1, 2010 Full Citation Zemborain, Martin, Gita Johar , and Asim Ansari . Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights. December 01, 2010.
Full Citation Zemborain, Martin, Gita Johar , and Asim Ansari . Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights. December 01, 2010.