Authors Puneet Manchanda, Asim Ansari , and Sunil Gupta Format Working Paper Publication Date January 1, 2000 Full Citation Manchanda, Puneet, Asim Ansari , and Sunil Gupta. Multicategory Brand Effects. January 01, 2000.
Full Citation Manchanda, Puneet, Asim Ansari , and Sunil Gupta. Multicategory Brand Effects. January 01, 2000.