Authors Jia Liu, Asim Ansari, and Leonard Lee Format Working Paper Publication Date January 1, 2019 Full Citation Liu, Jia, Asim Ansari, and Leonard Lee. The Joint Impact of Revenue-Based Loyalty Program and Promotions on Consumer Purchase Behaviors. January 01, 2019.
Full Citation Liu, Jia, Asim Ansari, and Leonard Lee. The Joint Impact of Revenue-Based Loyalty Program and Promotions on Consumer Purchase Behaviors. January 01, 2019.