Authors Sunil Gupta and Donald Lehmann Format Journal Article Publication Date June 1, 2002 Full Citation Gupta, Sunil and Donald Lehmann . “What are Your Customers Worth?” (June 01, 2002): 63-68.
Full Citation Gupta, Sunil and Donald Lehmann . “What are Your Customers Worth?” (June 01, 2002): 63-68.