Authors John U Farley, Donald Lehmann , and Alan Sawyer Format Journal Article Publication Date January 1, 1995 Full Citation Farley, John U, Donald Lehmann , and Alan Sawyer. “Empirical Marketing Generalization Using Meta-Analysis.” (January 01, 1995).
Full Citation Farley, John U, Donald Lehmann , and Alan Sawyer. “Empirical Marketing Generalization Using Meta-Analysis.” (January 01, 1995).