Authors Donald Lehmann and William L. Moore Format Journal Article Publication Date June 1, 1983 Journal Journal of Consumer Research Full Citation Lehmann, Donald and William L. Moore. “On Hypotheses, Measurements, and the Extension of Knowledge.” Journal of Consumer Research vol. 10, no. 1 (June 01, 1983): 132-133.
Full Citation Lehmann, Donald and William L. Moore. “On Hypotheses, Measurements, and the Extension of Knowledge.” Journal of Consumer Research vol. 10, no. 1 (June 01, 1983): 132-133.