Authors Jacob Goldenberg , Sangman Han, and Donald Lehmann Format Chapter Publication Date January 1, 2010 Book The Connected Customer Full Citation Goldenberg, Jacob, Sangman Han, and Donald Lehmann . “Social Connectivity, Opinion Leadership, and Diffusion.” In The Connected Customer, edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters, 283-302. New York: Routledge , 2010.
Full Citation Goldenberg, Jacob, Sangman Han, and Donald Lehmann . “Social Connectivity, Opinion Leadership, and Diffusion.” In The Connected Customer, edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters, 283-302. New York: Routledge , 2010.