Authors Praveen Kopalle and Donald Lehmann Format Journal Article Publication Date August 1, 1995 Full Citation Kopalle, Praveen and Donald Lehmann . “The Effects of Advertised and Observed Quality on Expectations About New Product Quality.” (August 01, 1995).
Full Citation Kopalle, Praveen and Donald Lehmann . “The Effects of Advertised and Observed Quality on Expectations About New Product Quality.” (August 01, 1995).