Authors Praveen Kopalle and Donald Lehmann Format Journal Article Publication Date August 1, 1995 Full Citation Kopalle, Praveen and Donald Lehmann. “The Effects of Advertised and Observed Quality on Expectations About New Product Quality.” (August 01, 1995).
Full Citation Kopalle, Praveen and Donald Lehmann. “The Effects of Advertised and Observed Quality on Expectations About New Product Quality.” (August 01, 1995).