Authors Neil E Beckwith, Harold H. Kassarjian, and Donald Lehmann Format Journal Article Publication Date January 1, 1978 Journal Advances in Consumer Research Full Citation Beckwith, Neil E, Harold H. Kassarjian, and Donald Lehmann . “Halo Effects in Marketing Research: Review and Prognosis.” Advances in Consumer Research vol. 8, (January 01, 1978): 465-467.
Full Citation Beckwith, Neil E, Harold H. Kassarjian, and Donald Lehmann . “Halo Effects in Marketing Research: Review and Prognosis.” Advances in Consumer Research vol. 8, (January 01, 1978): 465-467.