Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products

Authors: Dipayan Biswas, Donald Lehmann , Lauren Labrecque, and Ereni Markos

Full Citation

Biswas, Dipayan, Donald Lehmann , Lauren Labrecque, and Ereni Markos

. “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products.”

Journal of Marketing

vol.

, (January 01, 2014):

112

126