Authors Kim P Corfman and Donald Lehmann Format Journal Article Publication Date June 1, 1994 Full Citation Corfman, Kim P and Donald Lehmann . “The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.” (June 01, 1994).
Full Citation Corfman, Kim P and Donald Lehmann . “The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.” (June 01, 1994).