Authors Neil E. Beckwith and Donald Lehmann Format Journal Article Publication Date May 1, 1973 Full Citation Beckwith, Neil E. and Donald Lehmann . “The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.” (May 01, 1973).
Full Citation Beckwith, Neil E. and Donald Lehmann . “The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.” (May 01, 1973).