Authors Donald Lehmann Format Chapter Book Handbook of Marketing Research: Uses, Misuses, and Future Advances Full Citation Lehmann, Donald. “Using Regression to Answer ‘What If?’.” In Handbook of Marketing Research: Uses, Misuses, and Future Advances, 255-266. CA: Thousand Oaks. Sage Publications,
Full Citation Lehmann, Donald. “Using Regression to Answer ‘What If?’.” In Handbook of Marketing Research: Uses, Misuses, and Future Advances, 255-266. CA: Thousand Oaks. Sage Publications,