Authors John O'Shaughnessy and Donald Lehmann Format Journal Article Publication Date January 1, 1975 Full Citation O'Shaughnessy, John and Donald Lehmann . “A Reply to ‘A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products".” (January 01, 1975).
Full Citation O'Shaughnessy, John and Donald Lehmann . “A Reply to ‘A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products".” (January 01, 1975).