60 Years in the Making: A Look at the Evolution of Research on New Products, Innovation, and Growth

Authors: Donald Lehmann

Format: Journal Article

Publication Date: January 1, 2011

Journal: Marketing Management

Full Citation

Lehmann, Donald

. “60 Years in the Making: A Look at the Evolution of Research on New Products, Innovation, and Growth.”

Marketing Management

vol.

20.2011,4

, (January 01, 2011):

39

-

43

.