From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.

Authors: Randolph W Bucklin, Donald Lehmann , and John D.C. Little

Format: Journal Article

Publication Date: August 1, 1998

Journal: Marketing Letters

Full Citation

Bucklin, Randolph W, Donald Lehmann , and John D.C. Little

. “From Decision Support to Decision Automation: A 2020 Vision, reprinted in Rohit Deshpandé, ed.”

Marketing Letters

vol.

9

, no.

3

(August 01, 1998):

235

-

246

.