Authors Gert Assmus, John U. Farley, and Donald Lehmann Format Journal Article Publication Date February 1, 1984 Full Citation Assmus, Gert, John U. Farley, and Donald Lehmann . “How Advertising Affects Sales: Meta-Analysis of Econometric Results.” (February 01, 1984).
Full Citation Assmus, Gert, John U. Farley, and Donald Lehmann . “How Advertising Affects Sales: Meta-Analysis of Econometric Results.” (February 01, 1984).