Authors Donald Lehmann Format Chapter Publication Date February 1, 2010 Book Wiley International Encyclopedia of Marketing Full Citation Lehmann, Donald. “Marketing Metrics.” In Wiley International Encyclopedia of Marketing, edited by Jagdish Sheth and Naresh K. Malhotra, West Sussex, UK: Blackwell, 2010.
Full Citation Lehmann, Donald. “Marketing Metrics.” In Wiley International Encyclopedia of Marketing, edited by Jagdish Sheth and Naresh K. Malhotra, West Sussex, UK: Blackwell, 2010.