Authors Rajavi Koushyar, Donald Lehmann , Kevin Lane Keller, and Alireza Golmohammadi Format Journal Article Publication Date November 1, 2022 Full Citation Koushyar, Rajavi, Donald Lehmann , Kevin Lane Keller, and Alireza Golmohammadi. “How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category, and Country-Level Moderators.” (November 01, 2022).
Full Citation Koushyar, Rajavi, Donald Lehmann , Kevin Lane Keller, and Alireza Golmohammadi. “How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category, and Country-Level Moderators.” (November 01, 2022).