Authors Dhruv Grewal, Michael Levy, and Donald Lehmann Format Journal Article Publication Date January 1, 2004 Journal Journal of Retailing Full Citation Grewal, Dhruv, Michael Levy, and Donald Lehmann . “Retail Branding and Customer Loyalty: An Overview.” Journal of Retailing vol. 80, no. 4 (January 01, 2004).doi: https://doi-org.ezproxy.cul.columbia.edu/10.1016/j.jretai.2004.10.001
Full Citation Grewal, Dhruv, Michael Levy, and Donald Lehmann . “Retail Branding and Customer Loyalty: An Overview.” Journal of Retailing vol. 80, no. 4 (January 01, 2004).doi: https://doi-org.ezproxy.cul.columbia.edu/10.1016/j.jretai.2004.10.001