What jobs are most vulnerable to the rise of AI tools like ChatGPT? Artificial intelligence is rewriting the future of work, and Columbia Business School Professor of Business Oded Netzer is at the forefront of this conversation.
In a CBS News article, Netzer discusses the rise of AI tools like ChatGPT and emphasizes that while AI can take over specific tasks, it often enhances rather than replaces roles. AI can write basic programming code, streamline administrative tasks like emails, and draft legal documents, allowing professionals to work more efficiently. Those unwilling to adapt to these new AI-driven workflows may find themselves left behind.
As AI continues to evolve, Netzer explains how businesses can adjust to these changes. He suggests viewing jobs as a set of tasks that AI can support, helping industries balance human creativity with machine efficiency. For company leaders, this means developing strategies to integrate AI in ways that empower, rather than displace, their teams.
Read the full article for more on which roles are most at risk and how AI might reshape your job.
Mentioned Faculty

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.