Questioning isn't just a way to get the right answer — it's also a means for sustaining relationships and creative thinking.
Key Takeaways
- At one level, questioning helps people engage with others and accumulate knowledge from them.
- But questioning can also help us nurture cultures of inclusion and inquisitiveness.
- To do so, we must recognize the different categories of questions, when to use them, and how to listen effectively.
Mentioned Faculty
Oded Netzer
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.
Christopher Frank
As Vice President of Global Marketplace Insights at American Express, Christopher Frank leads the advertising, brand, and communications research and analytics group. Prior to joining American Express, he spent ten years at Microsoft as Senior Director in Corporate Marketing Research.
Paul Magnone
Paul has over 25 years of experience in strategic planning, new product development, acquisition integration, alliance management, and consultative sales. He is a systems thinker and business builder focused on making the complex simple, understanding where technology and innovation are headed, and helping to answer what it means for any business. In his current work with Google, he is unlocking the next generation of business value through cloud computing and related technologies.