Award Description:
Journal of Marketing Research, for an article published in 2019 that “shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.”
Awardee
Oded Netzer
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.