Center on Global Brand Leadership

Our BRITE '25 Conference conference videos are rolling out! Watch Jim Lesser's (ServiceNow) tips on B2B brand building and Prof. Adam Galinsky's (Columbia) path to leading yourself and others.

Download our report, Innovation Growth in the Lynchpin Industries which reveals innovation strategies in agriculture, construction, and transportation that could significantly contribute to the US and global economy.

Register now for our Designing Customer Experience four-day executive education program, with Profs. Bernd Schmitt and Markus Geisler, focusing on the strategic management and design of customer experiences in today’s technology-driven world (October 28-31). 

Our latest BRITE Ideas podcast is "Fundamentals and the future of brand building" with David Aaker (Vice Chair, Prophet), one of the seminal academic and executive thinkers on brand strategy.

Faculty Director Bernd Schmitt and Director Matthew Quint share insights with The Guardian in a piece about the rise of Dr Pepper and drop of Pepsi.

Faculty Director Bernd Schmitt, Prof. Miklos Sarvary, and Noah Castelo PhD '19  research examines aspects of integrating AI successfully and why lifelike robots raise new challenges for business.

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