Center on Global Brand Leadership

Submissions are open for our 2024 MarkTech Conference (December 13-14) until September 16. We look forward to hosting research analyzing the intersection of marketing and technology

A big thank you to all the speakers, attendees, and volunteers of our 16th BRITE conference (brand, innovation, technology) held on April 8. Watch videos from our C-suite and senior executives at Ulta Beauty, PepsiCo, NASDAQ, Comcast, Mastercard.

Watch the Customer Experience in the Digital Age webinar with Profs. Bernd Schmitt and Markus Geisler sharing insights from their new executive education program (October 29-November 1, more info). 

Our latest BRITE Ideas podcast is "Don't lose the AI predictive forest for the genAI trees" with Eric Siegel '98SEAS (author of The AI Playbook and Predictive Analytics).

Faculty Director Bernd Schmitt and Director Matthew Quint share insights with The Guardian in a piece about the rise of Dr Pepper and drop of Pepsi.

Center Director Matthew Quint is interviewed about the "rock n roller cola wars" on the We Didn't Start the Fire podcast.

Faculty Director Bernd Schmitt, Prof. Miklos Sarvary, and Noah Castelo PhD '19  research examines aspects of integrating AI successfully and why lifelike robots raise new challenges for business.

Join our Brand Talk newsletter!

Join us on Twitter

Listen and subscribe to our BRITE Ideas podcast