The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.
Watch all our posted talks (spanning leadership, communications, tech development, and more) from our 15th BRITE conference.
Listen to a rebrand pass/fail quiz as Faculty Director Bernd Schmitt talks with Owen TJ of the BBC about historic name changes and the latest Twitter -> X.
Center Director Matthew Quint is interviewed about the "rock n roller cola wars" on the We Didn't Start the Fire podcast.
Our latest BRITE Ideas podcast features Kaaren Hanson (Chief Design Officer, Consumer and Community Banking, JPMorgan Chase) sharing her insights and actions of a systems-thinking approach to design truly great customer experiences
Faculty Director Bernd Schmitt, Prof. Miklos Sarvary, and Noah Castelo PhD '19 research examines aspects of integrating AI successfully and why lifelike robots raise new challenges for business.
New research from Profs. Kamel Jedidi and Bernd Schmitt and PhD candidates Malek Ben Sliman and Yanyan Li examines the Real-World Relevance of Academic Marketing Articles and finds only a few overlapping areas of interest.
Center on Global Brand Leadership
Columbia Business School
645 W 130th St, David Geffen Hall Room 693
New York, NY 10027