Center on Global Brand Leadership

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

View the Call for Papers (deadline: September 1) for the International Conference on Crypto-Marketing (December 5-6, NYC) being produced by the Center and the University of Lucerne

Watch videos from our 14th BRITE conference examining the future of brands, business, innovation, and society.

Our latest BRITE Ideas podcast features Connor Wilson '15 (Co-Founder and Executive Chair, Thursday Boot Company) sharing broad business lessons inspired by his effort to build a DTC brand.

Faculty Director Bernd Schmitt shares his insights on experience management on the Experience Strategy podcast along with fellow pioneers Lou Carbone and Joe Pine.

Watch videos from the 2022 ASCEND Summit: what should be the values of business that took place in January 2022.

New research from Profs. Kamel Jedidi and Bernd Schmitt and PhD candidates Malek Ben Sliman and Yanyan Li examines the Real-World Relevance of Academic Marketing Articles and finds only a few overlapping areas of interest.

Center Director Matthew Quint shares insights on 'Building a Compelling Nonprofit Brand in a Noisy World' on The Nonprofit Hero Factory podcast.

[email protected]
1-212-853-8587

Center on Global Brand Leadership
Columbia Business School
645 W 130th St, David Geffen Hall Room 693
New York, NY 10027