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Center on Global Brand Leadership

Center on Global Brand Leadership
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Welcome

Our Mission

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

Contact us

[email protected]
1-212-853-8587

Center on Global Brand Leadership
Columbia Business School
645 W 130th St, David Geffen Hall Room 693
New York, NY 10027

Announcements

Our BRITE '25 Conference conference videos are rolling out! Watch Jim Lesser's (ServiceNow) tips on B2B brand building and Prof. Adam Galinsky's (Columbia) path to leading yourself and others.

Download our report, Innovation Growth in the Lynchpin Industries which reveals innovation strategies in agriculture, construction, and transportation that could significantly contribute to the US and global economy.

Register now for our Designing Customer Experience four-day executive education program, with Profs. Bernd Schmitt and Markus Geisler, focusing on the strategic management and design of customer experiences in today’s technology-driven world (October 28-31). 

Our latest BRITE Ideas podcast is "Fundamentals and the future of brand building" with David Aaker (Vice Chair, Prophet), one of the seminal academic and executive thinkers on brand strategy.

Faculty Director Bernd Schmitt and Director Matthew Quint share insights with The Guardian in a piece about the rise of Dr Pepper and drop of Pepsi.

Faculty Director Bernd Schmitt, Prof. Miklos Sarvary, and Noah Castelo PhD '19  research examines aspects of integrating AI successfully and why lifelike robots raise new challenges for business.

Join our Brand Talk newsletter! 

Join us on Twitter 

Listen and subscribe to our BRITE Ideas podcast 

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