Center on Global Brand Leadership

Download our report, Innovation Growth in the Lynchpin Industries which reveals innovation strategies in agriculture, construction, and transportation that could significantly contribute to the US and global economy.

Registration is open for our 2024 MarkTech Conference (December 13-14). We look forward to hosting research talks and discussions that analyze the intersection of marketing and technology.

A big thank you to all the speakers, attendees, and volunteers of our 16th BRITE conference (brand, innovation, technology) held on April 8. Watch videos from our C-suite and senior executives at Ulta Beauty, PepsiCo, NASDAQ, Comcast, Mastercard.

Watch the Customer Experience in the Digital Age webinar with Profs. Bernd Schmitt and Markus Geisler sharing insights from their new executive education program (October 29-November 1, more info). 

Our latest BRITE Ideas podcast is "Brand leadership, C-suite priorities, AI impacts, and more" with Kabir Ahuja '08BUS and Eric Sherman '20SPS (both at McKinsey).

Faculty Director Bernd Schmitt and Director Matthew Quint share insights with The Guardian in a piece about the rise of Dr Pepper and drop of Pepsi.

Faculty Director Bernd Schmitt, Prof. Miklos Sarvary, and Noah Castelo PhD '19  research examines aspects of integrating AI successfully and why lifelike robots raise new challenges for business.

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