The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.
Watch Sally Susman's talk on Communications-Driven Leadership and Impact from our 15th BRITE conference.
Our latest BRITE Ideas podcast features Helen Edwards (Co-founder, Passionbrands) sharing insights from her latest book From Marginal to Mainstream on tapping into consumer-driven disruption.
Faculty Director Bernd Schmitt, Prof. Miklos Sarvary, and Noah Castelo PhD '19 research examines aspects of integrating AI successfully and why lifelike robots raise new challenges for business.
New research from Profs. Kamel Jedidi and Bernd Schmitt and PhD candidates Malek Ben Sliman and Yanyan Li examines the Real-World Relevance of Academic Marketing Articles and finds only a few overlapping areas of interest.
Center Director Matthew Quint shares insights on 'Building a Compelling Nonprofit Brand in a Noisy World' on The Nonprofit Hero Factory podcast.
Center on Global Brand Leadership
Columbia Business School
645 W 130th St, David Geffen Hall Room 693
New York, NY 10027