The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.


Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

The Center fosters a community of researchers, alumni, students, and business leaders from global corporations, agencies, and consulting firms to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.

The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has also conducted global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — to provide a global resource for researchers and practitioners.

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Center on Global Brand Leadership
Columbia Business School
645 W 130th St, David Geffen Hall Room 693
New York, NY 10027