Marketing and the Creator Economy Conference
Columbia Business School, New York
November 30-December 1, 2023
645 W 130th Street | Geffen Hall
Call for Submissions are Closed (deadline was September 14, 2023).
We are pleased to announce the Marketing and the Creator Economy conference at Columbia Business School on November 30-December 1 in partnership with a special issue of the International Journal of Research in Marketing (IJRM).
The creator economy—a shift in power whereby individuals can build their own audiences and revenue through producing and sharing original content, products, or services on digital platforms—is revolutionizing the way we work, consume, and interact with each other. As a result, there are many implications for marketing research and practice.
For a deeper look at the scope of the creator economy dive into the IJRM editorial planned to introduce the special issue.
The conference will focus on influencers, podcasting, video creation, blogging, product development, and more. We will look at the topic broadly; it may also include papers on content created through generative AI (such as text or images created by chatGPT or DALL-E), new content created on the metaverse, new web-enabled services and any form of consumer online business.
Our detailed conference program lists the 50 research presentations and the details of the executives and creators that will speak at the conference including:
- Heather Hopkins Freeland '98 (Chief Brand Officer, Adobe)
- Thomas Kim (Director of Project Management, YouTube Partnership Program)
- Dylan Lemay (ice-cream focused creator, 5M YouTube followers)
- Gigi Robinson (chronic illness and mental health creator, 142K TikTok followers)
- Aliza Freud '01 (CEO and Founder, SheSpeaks)
- Ed Keller (Founder, Keller Advisory Group; author, The Influentials and The Face-to-Face Book)
- Denise Vitola (VP Brand Integration PR, Social and Influencer, Bayer Consumer Health)
The IJRM special issue aims to publish innovative papers that address various issues related to the theoretical questions, implementation, reshaping of marketing constructs, opportunities, and challenges arising from the interface of the creator economy and marketing.
Researchers and executives will come together at the conference to hear from leading creators and brands and to share their initial findings and provide each other feedback to improve the rigor of their eventual submissions to the special issue.
There are preferred Columbia University hotels which offer discounted “Columbia rates” via the link, or by calling the hotel and asking for the Columbia University rate as an invited conference speaker. We recommend The Arthouse and The Lucerne which are near each other on the Upper West Side and are about a 15-minute car ride to campus.
For further information and questions on the conference please email [email protected].