2024 MarkTech Conference
COLUMBIA BUSINESS SCHOOL
DECEMBER 13-14, 2024
645 130th Street, New York, NY | Geffen Hall
Organizers: Bernd Schmitt (Columbia Business School) and P.K. Kannan (University of Maryland), and Gerrit van Bruggen (Rotterdam School of Management, Erasmus University)
The inaugural 2024 MarkTech Conference seeks to bring together international scholars to share their research around the intersection of marketing and technology. Papers and presentations will address market, consumer, and competitive issues related to any technology, from more established areas of digital marketing, including user generated content, search and digital platforms, to the emerging impacts of AI, virtual reality, metaverse, robotics, NFTs, livestreaming and many others. In addition to academic presentations, the conference will also feature an executive panel discussing current practices and challenges in managing marketing-related technologies.
Collaboration with MarkTech: The Journal of Marketing and Technology
The conference will be in collaboration of the launch of MarkTech: The Journal of Marketing and Technology, a new and innovative journal in the academic marketing field, both in terms of its editorial style and its content. Using a variety of formats, the journal will focus on rapid publication of research on various cutting-edge technologies that are affecting marketing.
The goal of the conference will be to bring together scholars to share their insights and receive feedback on their current research efforts in order to craft compelling submissions to the inaugural issues of the MarkTech journal or other journals.
Content Areas
The conference will present work on a wide variety of marketing and technology issues to submit their work. Papers to be presented at the conference may be empirical or conceptual, and the focus may be strategic, behavioral or modeling-focused. Concepts may originate from economics, psychology, management, sociology, anthropology, computer science, or other related disciplines.
The conference is interested in highlighting research that could be submitted to the MarkTech journal which will use a variety of paper formats including, for example, (1) “big picture” conceptual papers; (2) papers for discussion (e.g., a paper with a provocative thesis accompanied by commentaries); (3) timely short empirical papers; (4) collaborative papers between an academic and a practitioner; as well as (5) more usual multi-studies experimental papers or modeling papers.
The submission deadline was September 16, 2024. As recognized by the creation of the MarkTech journal, we understand that technological impacts on consumers, brands, and society is a fast-moving area; some research may therefore still be work-in-progress. Therefore, we asked for slides that describe the research question, conceptual framework, methodology, results, and practical and theoretical implications. Submissions were reviewed and evaluated by the organizers. Acceptances were sent on October 10, 2024.
We look forward to seeing you during the holiday season in New York!
For general questions please contact:
Matthew Quint
Director, Center on Global Brand Leadership
Columbia Business School
[email protected]
1-212-853-8587
We are also seeking corporate support for the conference and to develop a research fun for scholars working on the intersection of marketing and technology.