Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing.
BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School and led by co-hosts Matthew Quint (Director, Center on Global Brand Leadership) and J.P. Kuehlwein (Adjunct faculty member; Co-Founder and Principal, Ueber-Brands Consulting).
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