Abstract Authors Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz Format Journal Article Publication Date January 1, 2016 Journal Journal of Consumer Research Full Citation Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz . “Tutorials in Consumer Research.” Journal of Consumer Research vol. 43, no. 2 (January 01, 2016): 199.
Full Citation Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz . “Tutorials in Consumer Research.” Journal of Consumer Research vol. 43, no. 2 (January 01, 2016): 199.