Chris LaSala

Chris LaSala joined Columbia Business School in 2022 as a Sr. Lecturer in Discipline at Columbia after nearly two decades at Google, where the common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions. Beyond Google, Chris was an active contributor to several advertising technology focused industry associations as a founding board member of both the Search Engine Marketing Professionals Organization (2003) and the Interactive Advertising Bureau’s Mobile Advisory Board (2015).

Chris’ mission at CBS is to build a world-class digital product management discipline that connects theory with practice. Since joining, he has launched three courses: Product Management (an introductory course), Digital Product Management Lab (an experience-based practicum) and Tech Ethics (which explores some of the more prominent ethical issues facing the technology industry today). Chris also launched the Product Executive in Residence Program, connecting students and faculty with industry leaders.