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  3. Chris LaSala

Chris LaSala

Senior Lecturer in the Discipline of Marketing in the Faculty of Business
Marketing Division
Christopher LaSala
Areas of Expertise
Brand and Product Management, Digital Future Initiative, Strategy
Contact
Office: 731 Kravis
E-mail: [email protected]
Links
Curriculum Vitae

Chris LaSala joined Columbia Business School in 2022 as a Sr. Lecturer in Discipline at Columbia after nearly two decades at Google, where the common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions. Beyond Google, Chris was an active contributor to several advertising technology focused industry associations as a founding board member of both the Search Engine Marketing Professionals Organization (2003) and the Interactive Advertising Bureau’s Mobile Advisory Board (2015).

Chris’ mission at CBS is to build a world-class digital product management discipline that connects theory with practice. Since joining, he has launched three courses: Product Management (an introductory course), Digital Product Management Lab (an experience-based practicum) and Tech Ethics (which explores some of the more prominent ethical issues facing the technology industry today). Chris also launched the Product Executive in Residence Program, connecting students and faculty with industry leaders.
 

Joined CBS
2022

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Course
B8632: Digital Product Management Lab
View Course on Digital Product Management Lab
Course
B7632: Digital Product Management Lab
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Course
B8636: Product Management
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Course
B7636: Product Management
View Course on Product Management
Course
B8608: Tech Ethics
View Course on Tech Ethics
  • Awards & Honors
  • In the Media
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Article

Becoming Data Fluent

Read More about Becoming Data Fluent
Article

Becoming 'CEO of the Product'

Read More about Becoming 'CEO of the Product'
Article

A New Curriculum for a New Era

Read More about A New Curriculum for a New Era
  • CaseWorks
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