This paper recasts the consumption asset pricing model in terms of observable accounting outcomes by recognizing accounting principles that connect those outcomes to consumption and the risk to consumption. The model prompts the construction of a pricing factor from observed accounting information. The factor performs well relative to extant factors in explaining cross-sectional returns. Further, it delivers out-of-sample expected returns that forecast the actual returns and the forward betas that investors actually experience. The factor return has little correlation with the market portfolio and exhibits the property of protecting payoffs in bad states when consumption is low. This prompts a two-factor representation that combines the market portfolio and a zero-beta portfolio with a hedge against loss to consumption.