Best Buy's Giant Gamble

Abstract

Brad Anderson's consumer electronics superstore rules the market. So why is he messing with his business model?

Authors: Matthew Boyle, Susan Kaufman, Joan Levinstein, and Larry Selden

Format: Newspaper/Magazine Article

Publication Date: March 26, 2006

Publication: Fortune

Full Citation

Boyle, Matthew, Susan Kaufman, Joan Levinstein, and Larry Selden

. “Best Buy's Giant Gamble.”

Fortune

. March 26, 2006.