Abstract
This case is a continuation of ClothingCo: Redesigning the Sleepwear Business (A).
Upon completing the appropriate market research, Blake Johnson was certain that ClothingCo's holiday sleepwear line was in need of a drasstic redesign. He also knew that CEO Sarah Pintor did not agree with the research results and that she might not support his recommendations. How could Johnson get buy-in from top management for his new vision?
Full Citation
.
ClothingCo: Redesigning the Sleepwear Business (B).
New York
:
CaseWorks
,
2009.