Creative Strategy: A Guide for Innovation from Mind to Method

In <em>Creative Strategy: A Guide for Innovation,</em> William Duggan shows how the human mind creates solutions to new problems and then translates that mental method into a series of formal steps that an individual or group can use for innovation of any kind. The mental method is "strategic intuition," which Duggan's previous book <em>Strategic Intuition</em> explains in detail. Here, an excerpt from <em>Creative Strategy</em> discusses a set of steps that can be used to apply strategic intuition, outlining a formal method for innovation.