For a strategy to be supported and acted upon, it has to live in the hearts and minds of employees. We must get rid of the notion that the final product of a strategy is a document. The documentation of a strategy is a vital discipline, but it is the platform for strategic leadership, not the end point. Moreover, a sterile PowerPoint presentation of that document is unlikely to move an organization to action. We need to think of a strategy as a leadership story.
The European Business Review. November 01, 2010.