* Is a companion volume to the textbook, Managing Marketing in the 21st Century (mm21c).
* Provides a structured approach to developing a market strategy and implementation programs.
* Is constructed from marketing planning exercises that have a very long pedigree.
* Has been used by many well-known domestic and multinational firms to develop actionable marketing plans.
* Is available as a hard-copy book or electronic files. In either case, purchasers receive access to the complete set of templates in PowerPoint.