Professor Sheena Iyengar’s research on choices was featured on NPR’s Day to Day yesterday, April 25. Iyengar discusses whether considering as many
choices before making a decision really makes us happier. By questioning the
idea that more
is always better, Iyengar shows that the more options we have, the less
satisfied we tend to be.
To hear the NPR report on “The Mechanics of Choice: More Isn’t
Always Better,” visit the NPR
site.