The Marketing and Communications team, in collaboration with Pentagram, has begun to research the School’s current Web site usage, strengths and challenges.
This research will build off the market and Web analysis conducted by Sterling Brands, a branding consultancy, to inform the ongoing positioning efforts currently underway.
Pentagram will soon design the look, feel and architecture of the School’s new Web site based, in part, on the feedback they receive through discussions with more than 20 divisions, programs, centers and other groups.
You’ll hear more about the evolving identity and Web site throughout the process.