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  3. David Rogers

David Rogers

Academic Director in Executive Education
Executive Education
David Rogers
Contact
Office: 878 Geffen
Phone: (212) 8540109
E-mail: [email protected]
Links
Personal Website
LinkedIn

David Rogers wrote the first book ever published on digital transformation, “The Digital Transformation Playbook” (Columbia University Press). That international bestseller put the topic on the agenda of leaders around the world.

Rogers has since consulted for Citibank, Mastercard, Toyota, GE, Merck, Unilever, Microsoft, Google, the government of the United Arab Emirates, and many others. He has been invited into boardrooms in every industry, advising leaders as their firms race to adapt to accelerating change from new technology.

Rogers has appeared as a keynote speaker on every continent, and on stages along with Elon Musk and Google CEO Sundar Pichai. He was celebrated by Vietnam’s Prime Minister at their inaugural “National Digital Transformation Day.” Rogers has appeared on CNN and ABC News, and in the pages of The New York Times, The Financial Times, The Wall Street Journal, and The Economist.

At Columbia Business School, Rogers has taught over thirty thousand executives, from seventy countries, through his programs in New York City, in Silicon Valley, and online. His mission is to build the capability of leaders around the world to lead their own successful business transformation.

Rogers is a bestselling author of five books, published in fourteen languages. His articles have been published in MIT’s Sloan Management Review, Rotman Management Review, and Harvard Business Review. His frameworks have defined the field of digital transformation by showing it is truly not about technology, but about strategy, leadership, and new ways of thinking. In his latest book, “The Digital Transformation Roadmap,” he offers a framework to rebuild any organization for continuous change in the age of AI.

Connect with David and join 25,000 subscribers to his writing at linkedin.com/in/davidrogersdigital/

Education
MS, Columbia University, 2006; BA, University of Michigan, 1992
Joined CBS
1999

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This faculty member has no associated courses currently. Please check back next semester.
  • Awards
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  • In the Media
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In the Media

How Big Companies Make a Success of Digital Transformation

Business Chief
In the Media

Digital Transformation: Top Programs in the New Frontier of Exec Ed

Poets & Quants
In the Media

Digital Transformation Done Right

Fast Company
Article

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  • Articles
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What Media Want vs What Customers Want

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Why We Must Suffer Bad Business Jargon

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  • CaseWorks
Case ID
90518

SAP: Building a Leading Technology Brand (A and B)

As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?

View Case on SAP: Building a Leading Technology Brand (A and B)
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