Bar Ifrach '12 | Columbia Business School

Sr. Director of Applied and Data Science and Head of Marketplace: Uber Freight

Bar Ifrach is a Sr Director of Applied and Data Science and Head of Marketplace at Uber Freight, a marketplace for truckers and shippers operating in North America. Prior, Bar headed the data science team on Airbnb’s Homes business unit. In addition to leading teams across analytics, inference, and algorithms, Bar is deeply involved with shaping the company’s strategy.

Bar completed a BA in economics cum laude from Tel Aviv University and a PhD in operations management from Columbia Business School, where he researched learning and pricing in online marketplaces and game theory. After a postdoc at Stanford University, Bar joined Airbnb as a data scientist on the marketplace team and drove key technical development on search personalization, marketplace optimization, algorithmic pricing, and experimentation. Bar consults and invests in startups with a particular focus on climate related food tech.