Pricing is one of the most powerful but least understood disciplines within many organizations. The Center for Pricing and Revenue Management is a joint initiative between Columbia Business School and Columbia's Fu School of Engineering. The center encourages interdisciplinary research, collaboration, and information exchange among faculty members, students, and industry professionals who use and supply analytic approaches to pricing and revenue management.

Daniel Guetta
Daniel Guetta is Associate Professor of Professional Practice at Columbia Business School. His research focuses on the ways companies can harness the power of data and analytics to drive value. He teaches classes in business analytics, including data science, pricing, supply chain management, and technical tools such as python and cloud computing. He has authored award-winning case studies in the area with a number of companies, and co-authored "Python for MBAs".