Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Faculty Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine

Breadcrumb

  1. Directory
  2. Faculty
  3. Bruce Greenwald

Bruce Greenwald

Robert Heilbrunn Professor Emeritus of Asset Management and Finance
Accounting Division
Columbia Business School
Areas of Expertise
Asset Management, Fundamental Investment Analysis
Contact
Office: 350 Kravis
Phone: (212) 8543491
E-mail: [email protected]
Links
Personal Website

Professor Bruce C. N. Greenwald is the Robert Heilbrunn Professor Emeritus of Finance and Asset Management at Columbia Business School and the academic Director of the Heilbrunn Center for Graham & Dodd Investing. Described by the New York Times as "a guru to Wall Street's gurus," Greenwald is an authority on value investing with additional expertise in productivity and the economics of information.

Greenwald has been recognized for his outstanding teaching abilities. He has been the recipient of numerous awards, including the Columbia University Presidential Teaching Award which honors the best of Columbia's teachers for maintaining the University's longstanding reputation for educational excellence. His classes are consistently oversubscribed, with more than 650 students taking his courses every year in subjects such as Value Investing, Economics of Strategic Behavior, Globalization of Markets, and Strategic Management of Media.

Education
BS, Massachusetts Institute of Technology, 1967; MS, MPA, Princeton, 1969; PhD, Massachusetts Institute of Technology, 1978
Joined CBS
1991

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Newspaper/Magazine Article
Greenwald, Bruce and Judd Kahn
. “All Strategy Is Local.”
Harvard Business Review
. September 01, 2005.
Explore Further about All Strategy Is Local
Book
Stiglitz, Joseph and Bruce Greenwald
. Creating a Learning Society: A New Approach to Growth, Development, and Social Progress. 
New York
:
Columbia University Press
, 2014.
Explore Further about Creating a Learning Society: A New Approach to Growth, Development, and Social Progress
Book
Knee, Jonathan, Bruce Greenwald , and Ava Seave
. The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. 
New York
:
Penguin
, 2009.
Explore Further about The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
Book
Greenwald, Bruce and Judd Kahn
. Competition Demystified: A Radically Simplified Approach to Business Strategy. 
New York, N.Y.
:
Portfolio
, 2005.
Explore Further about Competition Demystified: A Radically Simplified Approach to Business Strategy
Book
Stiglitz, Joseph and Bruce Greenwald
. Towards a New Paradigm in Monetary Economics. 
Cambridge, UK
:
Cambridge University Press
, 2003.
Explore Further about Towards a New Paradigm in Monetary Economics
Book
Greenwald, Bruce, Paul Sonkin, Michael Van Biema, and Judd Kahn
. Value Investing: From Graham to Buffett and Beyond. 
New York
:
Wiley
, 2001.
Explore Further about Value Investing: From Graham to Buffett and Beyond
  • Courses
  • Case Studies
This faculty member has no associated courses currently. Please check back next semester.
  • Awards & Honors
  • In the Media
  • Articles
In the Media

Elon Musk Made Tesla a Household Name. Now His Presence Is Tanking the Company

Fast Company
In the Media

Why Musk’s Cost-Cutting Drive Won’t Stop This Aussie Buying Gold

Australian Financial Review
In the Media

Why Investing in Markets is like Cooking

Money Control
In the Media

Not a Chance' Tesla Will Dominate Car Industry in 20 Years: Legendary Investor Bruce Greenwald

Yahoo! Finance
In the Media

Bruce Greenwald Talks to Yahoo Finance about Tesla

Yahoo Finance
In the Media

Why the Stock Market Is Poised to Disappoint for a Decade or Longer

Forbes
In the Media

Tesla and Elon Musk’s moment of truth with first mass-market car

Financial Times
Article

Greenwald Presents "Investing in India" on April 1

Read More about Greenwald Presents "Investing in India" on April 1
Article

Paul Milstein Center for Real Estate Fall 2010 Highlights: Panel Discussions and Featured Speakers

Read More about Paul Milstein Center for Real Estate Fall 2010 Highlights: Panel Discussions and Featured Speakers
Article

Understanding competitive advantage

Read More about Understanding competitive advantage
Article

Columbia Executive Education Announces "Value Investing" Taught by Professor Bruce C. Greenwald

Read More about Columbia Executive Education Announces "Value Investing" Taught by Professor Bruce C. Greenwald
  • CaseWorks
Case ID
80318

Reuters PLC

Would the 2001 reorganization of Reuters secure the company's future success?

View Case on Reuters PLC
Case ID
900301

Amax Corporation: Molybdenum Investment

After a rapid increase in the price of molybdenum, should the world's biggest direct producer of the metal invest in expanding mining capacity?

View Case on Amax Corporation: Molybdenum Investment
Case ID
70301

Phelps Dodge 2005

As the price of copper reaches a historic high, should one of the world's leading copper producers invest in opening a new high-cost US mine?

View Case on Phelps Dodge 2005

External CSS

Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn