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  3. Gary I. Singer

Gary I. Singer

Adjunct Professor of Business
Marketing Division
Professor Gary Ira Singer's headshot
Contact
Office: 570 Kravis
E-mail: [email protected]

Mr. Singer has almost fifty years of experience helping leading business-to-consumer and business-to-business organizations drive extraordinary growth. His Who, What, Why framework provides an outside-in perspective that consistently connects with the right target the right way.

Mr. Singer served as Kobre & Kim's inaugural Chief Strategy Officer, where he helped scale the firm and drive high-margin growth for almost nine years. He is also an Adjunct Professor of Business at Columbia Business School, where he co-teaches a course in High-Technology Entrepreneurship and lectures about meaningfully differentiated positioning. Before that, he was a partner and Chief Marketing Officer at global management consulting firm A.T. Kearney, where he is currently Partner Emeritus. Mr. Singer also founded and served as CEO of Buyology Inc., and he continues to serve as Founder and CEO of  Redline Results LLC, a top-line growth consulting firm. Prior to these entrepreneurial ventures, Mr. Singer was Chief Strategy Officer at Interbrand, a Partner at McKinsey & Company, Managing Director of D'Arcy, and Senior Vice President and head of the Kraft Foods business at Leo Burnett.

Mr. Singer received his MBA from the University of Chicago Booth School of Business and his BS from Carnegie Mellon University. He is a Leadership Greater Chicago Fellow (1990/91). Mayor Richard M. Daley named Mr. Singer a City of Chicago Fellow in 1992. He has been a guest lecturer at the Carnegie Mellon University Tepper School of Management, New York University, and the Yale School of Management, and a featured Speaker at the American Marketing Association (AMA), Association of National Advertisers (ANA), Australian Marketing Institute (AMI), Council of American Survey Research Organizations (CASRO), University of Chicago Graduate School of Business, Ohio State University Fisher College of Business, and University of Toronto Rotman School of Management.

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B7677: High Tech Entrepreneurship
View Course on High Tech Entrepreneurship
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