Hetvi Parekh

Hetvi conducts research under the supervision of Dr. Sandra Matz at the intersection of psychology, neuroscience, AI and business. She also manages the ‘Computational Behavioral Science' Lab. Before joining CBS, she earned her Master's in Psychology with concentrations in Neuroscience and Consumer Psychology from NYU. She is deeply interested in interdisciplinary ideas and exploring neuroimaging research methods that can provide neurocognitive explanations to psychological phenomena in the business world.