Jonathan W. Gordon

Jonathan is a Partner of McKinsey & Company.  He joined the London office in 1995, and transferred to New York office in 2000. In 2025, he hit his 30-year anniversary at the Firm. He specializes in marketing and growth across industry and geography. He has served clients in Consumer Goods, Retail, Automotive, Telco, Payments, Wealth and Media, and in Europe, Asia, North and South America. He has held various leadership roles, including co-lead of the NA Marketing Practice and co-lead of the global branding and Marketing ROI service lines. He is co-author of the book “Marketing Performance: How Marketers Drive Profitable Growth” and has been published in the FT, the Economist, Fortune, and the McKinsey Quarterly. He is a leader in Equal, McKinsey’s LGBTQ network. Prior to McKinsey, he was a brand manager at P&G in Europe. He graduated from the University of Oxford with a degree in Biochemistry. He is a native of Ireland and attended High School there. Jonathan is married to Gary, and they have one child, Matthew.