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Kristen Lane

Photo of Prof. Kristen Lane
Lecturer in Discipline in the Marketing Division
Marketing Division
Areas of Expertise
Consumer Behavior Marketing
Contact
Office: 992 Kravis
E-mail: [email protected]
Links
Curriculum Vitae

Kristen Lane is interested in motivation, identity, and misinformation. Her research focuses on the social- and identity-based processes that drive how people choose to read and share information and on the cognitive and behavioral consequences of online socializing spaces. Her findings help marketers and policy makers design better information environments (e.g., social media) to reduce the spread of misleading or deceptive information.

Before joining Columbia, Kristen Lane received a Ph.D. in Marketing from the University of Arizona Eller College of Management.

Education

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Type
Journal Article
Lane, Kristen and Sidney Levy
. “Marketing in the Digital Age: A Moveable Feast of Information.”
Marketing in a Digital World (Review of Marketing Research)
vol.
16
, (January 01, 2019):
13
-
33
.
Read More about Marketing in the Digital Age: A Moveable Feast of Information
Type
Journal Article
Reimann, Martin and Kristen Lane
. “Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice.”
PLOS ONE
vol.
12
, (January 01, 2017):
e0169638
.
Read More about Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice
Download PDF on Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice
  • Courses
  • Case Studies
Type
Course
B6601: Marketing
View Course on Marketing
Type
Course
B5601: Marketing Strategy
View Course on Marketing Strategy
  • Awards & Honors
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