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  1. Directory
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  3. Kristen Lane

Kristen Lane

Senior Lecturer in Discipline in the Marketing Division
Marketing Division
Photo of Prof. Kristen Lane
Areas of Expertise
Business & Society, Consumer Behavior, Digital Future, Digital Future Initiative, Marketing, Media, Social Impact
Contact
Office: 992 Kravis
E-mail: [email protected]
Links
Curriculum Vitae

Kristen Lane is a faculty member in the Marketing Division at Columbia Business School. Her research focuses on the psychology of (mis)information. Specifically, her work examines the social and identity-based processes that drive what people read, believe, and share online. Her findings inform efforts to understand and reduce the spread of misleading and deceptive information.

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Lane, Kristen and Sidney Levy
. “Marketing in the Digital Age: A Moveable Feast of Information.”
Marketing in a Digital World (Review of Marketing Research)
vol.
16
, (January 01, 2019):
13
-
33
.
Explore Further about Marketing in the Digital Age: A Moveable Feast of Information
Journal Article
Reimann, Martin and Kristen Lane
. “Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice.”
PLOS ONE
vol.
12
, (January 01, 2017):
e0169638
.
Explore Further about Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice
  • Courses
  • Case Studies
Course
B5601: Marketing Strategy
View Course on Marketing Strategy
Course
B6601: Marketing
View Course on Marketing
  • Awards & Honors
  • In the Media
  • Articles
  • CaseWorks
This faculty member has no associated CaseWorks cases currently.

External CSS

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