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  1. Directory
  2. Faculty
  3. Len Sherman

Len Sherman

Executive in Residence
Executives in Residence Program
Adjunct Professor of Business
Management Division
Areas of Advising:
Entrepreneurship, Business Strategy, Product Development and Customer Experience
Len Sherman headshot
Areas of Expertise
Brand and Product Management, Entrepreneurship & Innovation, Strategy
Contact
Office: 735 Geffen
E-mail: [email protected]

Len Sherman brings over thirty years of business experience and academic research on growth strategy, innovation and entrepreneurship to Columbia Business School. At CBS, Professor Sherman teaches “Strategy for Long-Term Growth” and "Entrepreneurship in Large Enterprises to MBA and EMBA students, earning the Dean’s Award for Teaching Excellence in 2013.

Prior to teaching at Columbia, Dr. Sherman was a Senior Partner at Accenture, where he served in a variety of positions including President of two Business Process Outsourcing units: Accenture Procurement Solutions and Accenture Learning. At Accenture, he also served as a founding General Partner of Accenture Technology Ventures, where he led Accenture's investment activities in Supply Chain Management, 
Procurement and eLearning. He sat on the Boards of Directors of five technology-based firms. Prior to these positions Dr. Sherman also led Accenture's Global Strategic Services Practice covering client services in the Automotive & Industrial Equipment, Transportation & Travel Services, Food & Consumer Package Goods, Retail and Pharmaceuticals/Medical Products industries. 

Dr. Sherman joined Accenture in 1995 from J. D. Power and Associates where he had been managing partner of the firm's management consulting practice and responsible for European business operations. Prior to that, he was a partner with Booz, Allen & Hamilton with responsibility for its U.S. automotive practice. Prior to joining Columbia, Professor Sherman taught "Innovation and Enterprise Growth" in Northeastern University's MBA program. He has published and presented widely on automotive marketing and distribution strategy, customer satisfaction measurement and effective approaches to corporate education.

Since joining CBS, Sherman has authored case studies in the automotive, retail, consumer packaged goods and hard goods industries. His book on growth strategy – If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth – was published in 2017 by Columbia University Press.  Sherman frequently writes articles on a range of business strategy issues in Forbes and Entrepreneur Magazine, and has be contributed expert commentary to The Economist, Financial Times, Bloomberg, New York Times and other business publications.

Dr. Sherman has a BS in aeronautical engineering, a MS in transportation systems and a Ph.D. in transportation economics, all from M.I.T.

Education
BS (aeronautical engineering), MS (transportation systems), PhD (transportation economics) MIT
Joined CBS
2007

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
  • Courses
  • Case Studies
Course
B8618: Strategies for Long-Term Growth
View Course on Strategies for Long-Term Growth
Course
B3701: Strategy Formulation
View Course on Strategy Formulation
  • Awards & Honors
  • In the Media
  • Articles
In the Media

Some Uber, Lyft Drivers Say Pay Has Declined since New Minimum Wage Enacted

Boston Globe
In the Media

What Do Uber Drivers Make of Waymo? 'We Are Cooked'

The Register
In the Media

Why the FTC Needs to Investigate Uber’s Anti-Competitive Business Practices

Forbes
In the Media

Weekly Round-Up: Rideshare Drivers Sue MULDA Leader

The Ride Share Guy
In the Media

There Is Something Very Wrong at Uber

Slate
In the Media

Venture Capitalist Tim Draper Continues to Stand by Elizabeth Holmes after Guilty Verdict

Fortune
In the Media

The Elizabeth Holmes Saga Is Far from Over

Vox
In the Media

Verdict in Fraud Case of Theranos Founder Elizabeth Holmes Offers Lessons for Investors

CNBC
In the Media

DoorDash Shows Delivery Can Be Profitable-in a Pandemic

Wired
In the Media

DoorDash Reveals I.P.O. Filing

The New York Times
In the Media

WeWork's Failure is SoftBank's Day Of Reckoning

Wired
In the Media

Uber to Buy Latin American Online Grocery Delivery Service, Cornershop

National Public Radio
In the Media

Uber Launches an App to Connect Job Seekers with Gig Work

National Public Radio
In the Media

SoftBank Bet Big on Disruptive Companies. Many Have Not Paid Off.

The New York Times
In the Media

WeWork C.E.O. Adam Neumann Steps Down Under Pressure

The New York Times
In the Media

'Blitzed Scaling' Brings Unprecedented Amounts of Capital Too Early, Says Business School Professor

Bloomberg News
In the Media

Just 6 Weeks Ago, WeWork Said Its Success 'Depends in Large Part' on Keeping Its CEO. But Here's the Surprising Thing That Happened Sunday

Inc.
In the Media

WeWork Board Members Want to Kick Founder Adam Neumann Out of the Corner Office

Fortune
In the Media

Pressure Mounts on WeWork CEO Adam Neumann as Board Weighs Coup

Bloomberg News
In the Media

With Investors Unimpressed, an Unprofitable WeWork Delays Its I.P.O.

The New York Times
  • CaseWorks
Case ID
210417

How Google's "One-Trick Pony" Grew to Become a Dominant Global Enterprise

How has Google avoided the pitfalls of the early dot-com economy to achieve long-lasting success?

View Case on How Google's "One-Trick Pony" Grew to Become a Dominant Global Enterprise
Case ID
210404B

How Peloton Built the Foundation for Enduring Success (B)

Was connected fitness company Peloton's business model robust and resilient enough to realize its founder's aspiration?

View Case on How Peloton Built the Foundation for Enduring Success (B)
Case ID
210404A

How Peloton Built the Foundation for Enduring Success (A)

Will Peloton continue to lead the way in the "connected fitness" category the company created in 2012?

View Case on How Peloton Built the Foundation for Enduring Success (A)
Case ID
180503

Anheuser-Busch InBev: Managing for Growth in a Mature Market

Will AB InBev's strategy and culture enable it to continue to grow revenues and profits in a mature global beer market?

View Case on Anheuser-Busch InBev: Managing for Growth in a Mature Market
Case ID
170504

Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy

Can Casper wake up—and shake up—the mattress industry?

View Case on Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy
Case ID
140501

SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel"

How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?

View Case on SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel"
Case ID
110503

IKEA in the US: From Big to Bigger

How might the world's largest furniture retailer expand its US brand relevance and market share without crimping its core strengths?

View Case on IKEA in the US: From Big to Bigger
Case ID
110502

Alternative Approaches to Promote Corporate Entrepreneurship

How should businesses use ideation and commercialization to achieve innovation-driven growth?

View Case on Alternative Approaches to Promote Corporate Entrepreneurship
Case ID
100511

Yellow Tail Wines: Breakaway Product Positioning

What strategy would revive a decade-old brand's early success?

View Case on Yellow Tail Wines: Breakaway Product Positioning

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