Melanie Brucks
- Assistant Professor of Business
- Marketing Division
- Areas of Expertise
- Artificial Intelligence (AI), Consumer Behavior, Entrepreneurship & Innovation, Marketing
- Contact
- Office: 923 Kravis
- E-mail: [email protected]
- Links
- Curriculum Vitae
Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.
All Activities
Journal Article
.
“ Kinesthetic Properties of Response Scales Yield Different Judgments.”
Journal of Consumer Research
(Forthcoming).
Journal Article
Brucks, Melanie, Angela Carey, Albrecht Kufner, Nicholas Holtzman, Fenne Deters, Mitja Back, M. Brent Donnellan, James Pennebaker, and Matthias Mehl
.
“Narcissism and the Use of Personal Pronouns: Revisited.”
Journal of Personality and Social Psychology
vol.
109
,
(January 01, 2015):
e1-e15
.
Journal Article
Sarkar, Sujata,
Melanie Brucks
, Shivali Justa, Judith Endres, David Fox, Xiaoqun Zhao, Fatima Alnaimat, Brian Whitaker, John Wheeler, Brian Jones, and Swaroopa Bommireddy
.
“Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis.”
Clinical & Experimental Immunology
vol.
177
,
(January 01, 2014):
652
-661
.
Course
B8667: Foundations of Product Innovation
Course
B9612: (PhD) Marketing, Decisions & Methods
Article
Demystifying Ideation to Create What Customers Want
Article
The Future of Work and Creativity
- Case ID
- 220503
FlexIt (A and B)
How should fitness start-up FlexIt respond to the challenges of COVID-19 on the industry?