Melanie Brucks

Melanie Brucks
Assistant Professor of Business
Marketing Division
Areas of Expertise
  • Consumer Behavior
  • Entrepreneurship & Innovation
  • Marketing
923 Kravis

Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.

Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.


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