Melanie Brucks
- Assistant Professor of Business
- Marketing Division
- Areas of Expertise
- Artificial Intelligence (AI), Consumer Behavior, Entrepreneurship & Innovation, Marketing
- Contact
- Office: 923 Kravis
- E-mail: [email protected]
- Links
- Curriculum Vitae
Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.
All Activities
AMA-EBSCO-RRBM Award for Responsible Research in Marketing
Award Institution:
AMA
Video Call Glitches Can Cost You a Job — or Your Freedom
No Matter the Question, ChatGPT wants to be First: New Research Reveals ChatGPT's Puzzling Bias for ‘Option A’
Demystifying Ideation to Create What Customers Want
The Future of Work and Creativity
- Case ID
- 220503
FlexIt (A and B)
How should fitness start-up FlexIt respond to the challenges of COVID-19 on the industry?