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  1. Directory
  2. Faculty
  3. Melanie Brucks

Melanie Brucks

Assistant Professor of Business
Marketing Division
Melanie Brucks
Areas of Expertise
Artificial Intelligence (AI), Consumer Behavior, Entrepreneurship & Innovation, Marketing
Contact
Office: 923 Kravis
E-mail: [email protected]
Links
Curriculum Vitae

Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.

Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Brucks, Melanie
. “ Kinesthetic Properties of Response Scales Yield Different Judgments.”
Journal of Consumer Research
(Forthcoming).
Explore Further about Kinesthetic Properties of Response Scales Yield Different Judgments
Journal Article
Brucks, Melanie, Angela Carey, Albrecht Kufner, Nicholas Holtzman, Fenne Deters, Mitja Back, M. Brent Donnellan, James Pennebaker, and Matthias Mehl
. “Narcissism and the Use of Personal Pronouns: Revisited.”
Journal of Personality and Social Psychology
vol.
109
, (January 01, 2015):
e1-e15
.
Explore Further about Narcissism and the Use of Personal Pronouns: Revisited
Journal Article
Sarkar, Sujata, Melanie Brucks , Shivali Justa, Judith Endres, David Fox, Xiaoqun Zhao, Fatima Alnaimat, Brian Whitaker, John Wheeler, Brian Jones, and Swaroopa Bommireddy
. “Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis.”
Clinical & Experimental Immunology
vol.
177
, (January 01, 2014):
652
-
661
.
Explore Further about Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis
Download PDF on Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis
  • Courses
  • Case Studies
Course
B8667: Foundations of Product Innovation
View Course on Foundations of Product Innovation
Course
B9612: (PhD) Marketing, Decisions & Methods
View Course on (PhD) Marketing, Decisions & Methods
  • Awards & Honors
  • In the Media
  • Articles
In the Media

Hybrid work ramps up as employers push in-office time over work from home

Yahoo! Finance
In the Media

The Biggest Problem with Remote Work

The Atlantic
In the Media

Virtual Meetings Hinder Creative Collaboration, Researchers Report

Futurity
Article

Demystifying Ideation to Create What Customers Want

Read More about Demystifying Ideation to Create What Customers Want
Article

The Future of Work and Creativity

Read More about The Future of Work and Creativity
  • CaseWorks
Case ID
220503

FlexIt (A and B)

How should fitness start-up FlexIt respond to the challenges of COVID-19 on the industry?

View Case on FlexIt (A and B)

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