Mohamed Hussein

Dr. Mohamed Hussein is a faculty member in the Marketing Division at Columbia Business School. Using archival data, conjoint analysis, and natural language processing techniques, he studies the supply side of communication. In one line of work, he identifies emerging communication strategies used by political campaigns and examines their effectiveness. In another line of work, he investigates how practitioners choose their communication strategies and when and why their beliefs about what works are miscalibrated.

Dr. Hussein's work has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Experimental Psychology: General, and Personality and Social Psychology Review. He has received numerous awards, including an award for excellence in teaching at Columbia and the Ferber Award (Honorable Mention) for the best dissertation-based article.

Before joining Columbia, Dr. Hussein earned his Ph.D. in Marketing from Stanford Graduate School of Business, where he was a member of the inaugural cohort of Knight-Hennessy Scholars. Previously, he worked in economic consulting at Analysis Group and studied economics and mathematics at Middlebury College.

Learn more about my research, here.